| | |  | | | | Record from Web of Science® | | | | | | |
| Marketing, business processes, and shareholder value: An organizationally embedded view of marketing activities and the discipline of marketing |
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| Author(s): Srivastava RK, Shervani TA, Fahey L |
| Source: JOURNAL OF MARKETING Volume: 63 Special Issue: Sp. Iss. SI Pages: 168-179 Published: 1999 |
| Times Cited: 110 References: 13 |
| Abstract: The authors develop a framework for understanding the integration of marketing with business processes and shareholder value. The framework redefines marketing phenomena as embedded in three core business processes that generate value for customers-product development management, supply chain management, and customer relationship management-which in turn creates shareholder value. Such a conceptualization of marketing has the potential to introduce dramatic shifts in the scope, content, and influence of marketing in the organization. The authors highlight the implications of an organizationally embedded view of marketing for the future of marketing theory and practice. |
| Document Type: Article |
| Language: English |
| Reprint Address: Srivastava, RK (reprint author), Emory Univ, Goizueta Business Sch, Atlanta, GA 30322 USA |
Addresses:
1. Emory Univ, Goizueta Business Sch, Atlanta, GA 30322 USA
2. Univ Texas, Dept Marketing, Austin, TX 78712 USA
3. Babson Coll, Babson Pk, MA 02157 USA
4. Cranfield Univ, Cranfield MK43 0AL, Beds England |
| Publisher: AMER MARKETING ASSOC, 311S WACKER DR, STE S800, CHICAGO, IL 60606-6629 USA |
| Subject Category: Business |
| IDS Number: 252DR |
| ISSN: 0022-2429 |
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| | | | | | | | | Record from Web of Science® | | | | | | | | | |