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Trust, perceived risk, and attitudes toward food technologies
Author(s): Eiser JR, Miles S, Frewer LJ
Source: JOURNAL OF APPLIED SOCIAL PSYCHOLOGY    Volume: 32    Issue: 11    Pages: 2423-2433    Published: NOV 2002  
Times Cited: 29     References: 31     
Abstract: There is substantial empirical evidence that both trust and risk perceptions influence public acceptance of new technologies. We reanalyzed 3 studies (on food technology) to compare whether (a) both trust and perceived risk are independently and directly associated with acceptance, or (b) the relationship between trust and acceptance is mediated by perceived risk. In support of Interpretation a, the (negative) correlation between trust and perceived risk was reduced when controlling for acceptance, whereas the correlation between trust and acceptance was somewhat reduced when controlling for perceived risk. Controlling for trust had little effect on the correlation between perceived risk and acceptance. These findings suggest that expressions of trust and perceived risk often might be reflections of prior attitudes toward the technology.
Document Type: Article
Language: English
Reprint Address: Eiser, JR (reprint author), Univ Sheffield, Dept Psychol, Ctr Res Social Attitudes, Sheffield S10 2TP, S Yorkshire England
Addresses:
1. Univ Sheffield, Dept Psychol, Ctr Res Social Attitudes, Sheffield S10 2TP, S Yorkshire England
2. Inst Food Res, Norwich, Norfolk England
3. Univ Wageningen & Res Ctr, NL-6700 HB Wageningen, Netherlands
Publisher: V H WINSTON & SON INC, 360 SOUTH OCEAN BLVD, PH-B, PALM BEACH, FL 33480 USA
Subject Category: Psychology, Social
IDS Number: 641TV
ISSN: 0021-9029
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