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QUALITATIVE RESEARCH - INTRODUCING FOCUS GROUPS
Author(s): KITZINGER J
Source: BRITISH MEDICAL JOURNAL    Volume: 311    Issue: 7000    Pages: 299-302    Published: JUL 29 1995  
Times Cited: 611     References: 27     
Abstract: This paper introduces focus group methodology, gives advice on group composition, running the groups, and analysing the results. Focus groups have advantages for researchers in the field of health and medicine: they do not discriminate against people who cannot read or write and they can encourage participation from people reluctant to be interviewed on their own or who feel they have nothing to say.
Document Type: Article
Language: English
Reprint Address: KITZINGER, J (reprint author), UNIV GLASGOW, DEPT SOCIOL, GLASGOW UNIV MEDIA GRP, GLASGOW G12 8LF, LANARK SCOTLAND
Publisher: BRITISH MED JOURNAL PUBL GROUP, BRITISH MED ASSOC HOUSE, TAVISTOCK SQUARE, LONDON, ENGLAND WC1H 9JR
Subject Category: Medicine, General & Internal
IDS Number: RM719
ISSN: 0959-8138
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